Marketing and Communications Specialist
Kenzie Academy is looking for a Marketing and Communications Specialist to join our fast-growing, Indianapolis-based startup that’s reimagining education. You will work with the Director of Growth Marketing to implement and manage ongoing communications and marketing campaigns built for student recruitment.
About Kenzie Academy
Kenzie Academy is pioneering a new model in education to develop people hungry for a career in tech. Utilizing cutting-edge curriculum, industry practitioners as teachers, and on the job, project-based learning, we are closing the talent gap and developing innovators with skills, passion, and purpose. Kenzie offers programs in software engineering, UX engineering, and digital marketing.
What We're Looking For
Passion for our Purpose: To equip people from Middle America with the necessary skills, experience, and access needed to build successful careers in tech
A motivated, creative individual who thrives in a startup environment
Goal-driven, organized, and energized by propelling Kenzie Academy’s mission
Experience with at least some of our marketing stack. We use MailChimp and Drip for email marketing; Hootsuite for social media management; Google Analytics and Wicked Reports for reporting; Canva for graphic design; Squarespace as our CMS. You don’t have to be an expert, but being a quick study is necessary
Education: A bachelor’s degree or undergraduate in English, Communications, Marketing, Journalism, Public Relations or a related field.
Attention to detail and ability to prioritize when faced with multiple tasks
A team player who enjoys a fast-paced, fun environment
About the Role
Students are the lifeblood of Kenzie, and a clear communications strategy is key to increasing and maintaining healthy student enrollment. You will be working with the Director of Growth Marketing to implement, manage, and report on recruitment strategies. You will also develop and execute a communications strategy for all external and internal Kenzie audiences. Finally, you will help build print and digital collateral, event programming and marketing systems to set Kenzie up for success.
Marketing Communications: Own and effectively manage outbound communications including, but not limited, to social media account management and email
Event Planning: Assist in promoting and executing Kenzie events. Own the events calendar to ensure that all technical aspects and scheduling are managed consistently to completion. Continually iterate and improve our events process by facilitating post-event debriefs
Written Content: blog posts, social posts, brochures, one-sheets, and other forms of earned and owned media
Asset Creation: Capture candid and creative photographs and videos for promotional use in social posts and website
Reporting: Assist with compiling monthly reporting and analysis of campaign performance metrics, specifically around email and social media
Work cross-functionally with other internal stakeholders, executives, customers, and partners to create compelling content and complete other value-add initiatives to drive each stage of Kenzie Academy’s growth
Contact Jacob at email@example.com with your resume and a paragraph explaining why you’d be a great fit for this job!
Kenzie Academy is a Equal Opportunity Employer. Kenzie does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment decisions are based on qualifications, merit, and business need.