The Digital Marketing program provides students the strategic, analytical, and tactical skills to thrive in an agile business setting.

Digital marketing is a crucial component of all modern businesses. Our program focuses on developing a deep understanding of marketing strategy and an analytical mindset—critical for career advancement to more senior roles—while introducing students to digital marketing tactics like paid advertising, SEO, and content marketing.

Graduates of this program will have a comprehensive understanding of digital marketing, the skills needed to work across a variety of digital marketing roles, and the knowledge to understand which role in this rapidly evolving field is the right fit for them.

By the end of the program, students will have worked on a variety of projects that can be shared with future potential employers. Students also learn to communicate effectively in an interview and professional setting.


Program Structure

 

Digital Marketing

6-month course

 

Apprenticeship

6-month

Optional program where students transition from learning to working. Students report to a marketing manager in a team setting, and work on mock projects to build up their portfolio and prepare for job placement.

 

Gain hands-on digital marketing experience

In this course, students build a solid digital marketing foundation with a comprehensive overview of the digital marketing landscape and a deep-dive into marketing fundamentals and strategy. Students then learn about analytics and a variety digital marketing tactics, while gaining hands-on experience across a wide array of digital marketing tools.

Digital marketing is a rapidly evolving field, and our students graduate with the skills and mindset to stay at the forefront of this dynamic industry.

  1. Digital Marketing Landscape — Understand how digital marketing differs from traditional marketing

  2. Marketing Fundamentals — Strategies for finding, attracting, and retaining customers

  3. Metrics & Measurement —  Use data to identify patterns, set targets, and measure progress

  4. Conversion Rate Optimization — How to apply an experiments-based approach to any marketing problem

  5. Front-End 101 — Basic front-end skills

  6. SEO — Drive traffic using unpaid, earned results

  7. Organic Social Media — Build community and trust

  8. Content Marketing — Create and distribute content to attract and retain customers

  9. Paid Advertising (SEM) — Drive traffic through paid channels

  10. Email Marketing — Create effective email campaigns that drive results

  11. Marketing Ops & Automation — Strategies and tools to optimize and automate marketing



Meet the Instructors

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Danica Tiu

Danica Tiu began her marketing career at Vanberg & DeWulf, the nation's oldest Belgian beer importer, where she led Digital Marketing. She was an early employee at Thumbtack, and has held various product and marketing management roles at tech companies like Automatic Labs (acquired by SiriusXM in 2017) and Zillow Group.

Though she enjoys grappling with complex business problems, she finds the most professional fulfillment in mentoring people and startups, and the most personal fulfillment in reading, lifting heavy things and putting them back down, and good conversations over good beer.

 
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Sharmin Kent

Sharmin is writer and digital marketer with more than a decade of experience in content marketing, corporate communications and social media management. A veteran of the Indianapolis tech community, Sharmin has helped manage brand transitions for B2B SaaS companies and consulted startups and rapidly growing scale-ups. When she’s not at work, Sharmin’s in her kitchen cooking, or in her backyard playing with her son.

 
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Halie Vining

Halie began her career in Consulting, focusing first on enterprise-level SEO and content strategy and later on UX and application lifecycle management. She's worked with brands like Rackspace, HP, Intel, and Airstream to use UX strategy to drive marketing and sales success. She's a Google loyalist with certifications in Google Analytics, Tag Manager, and Data Studio, and is currently leading product strategy for a suite of Salesforce applications at Appirio. When she's not geeking out on digital strategy, you'll find her cozied up with a book, a beer, and her two labradors, Watson and Wyeth.

 
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Misbah Ashraf

Misbah previously led product and growth for multiple early-stage startups backed by YCombinator, Amazon, Shark Tank, and Social Capital. He has worked across three continents, and is currently feeding his intellectual curiosity and wanderlust through international travel while teaching at Kenzie. His best words have been featured in Huffington Post, Tech In Asia, TechCrunch, Your Story, Inc42, Startup Grind, Hacker Noon, Business Insider, Business World, Bangalore Mirror, and other publications.